This week, another edition of “Mismanagement Quizzo.” This time around, it’s all Uber, all the time:

(3 points for each correct answer; 1 point for each bonus question.)


1. In an interview with GQ Magazine in 2014, this ride-sharing company’s CEO, Travis Kalanick, jokingly referred to his company as “Boob-er” because of the company’s capacity to help him attract women. What is the name of this ride-sharing company?

Bonus question: Kalanick’s first venture, a file-sharing site similar to Napster that he launched in the 1990s, imploded for what reason?


2. In January of this year, this ride-sharing company infuriated thousands of customers by servicing New York’s JFK airport during a taxi strike. The strike, called by the New York Taxi Workers Alliance, was intended to facilitate protests against President Trump’s executive order barring travelers from seven majority-Muslim countries from entering the U.S. What is this ride-sharing company’s name?

Bonus question: This action by the company prompted the creation of what Twitter hashtag?


3. According to an article in the New York Times, the CEO of this ride-sharing company, Travis Kalanick, resigned from President Trump’s economic advisory council after being criticized by his own employees – some of whom felt that increasingly, there was a “personal cost” to being employed by the company. What is this ride-sharing company’s name?

Bonus question: Until recently, deleting your account with this company was difficult for what reason?


4. According to a recent article in Fortune Magazine, this ride-sharing company pledged to launch an “urgent” investigation into it’s policies after allegations of sexual harassment by a former employee. In February of this year, Susan Fowler alleged in a blog post that she had been propositioned by her manager while working as an SRE (Site Reliability Engineer) for the company. After presenting human resources with screenshots of inappropriate texts, her manager was given a “stern talking-to,” but not disciplined according to her post. Fowler was furthermore told it was this manager’s first offense, even though she later found out other female employees had already lodged similar complaints against him. Name the ride-sharing company Ms. Fowler worked for.

Bonus question: In addition to supposedly being his first offense, what other reason did HR give Ms. Fowler for not firing or further disciplining this manager?


5. This ride-sharing company’s CEO, Travis Kalanick, was recently caught arguing with one of the company’s drivers, a disagreement that was recorded using a dashboard camera. The footage, which was posted on YouTube, quickly went viral. Currently it has over 4 million views. What is this ride-sharing company’s name?

Bonus question #1: What can Mr. Kalanick be heard saying just before he exits the vehicle?

Bonus question #2: True or false? Mr. Kalanick later apologized for the encounter, and his behavior.


6. On March 26th of this year, this ride-sharing company announced a charitable initiative with a full-page ad in The New York Times. The program, called “Round Up & Donate,” will automatically round up your fare to the nearest whole dollar and donate the difference to issues “impacting everyone everywhere, from climate change to the pursuit of equality.” What is this ride-sharing company’s name?



Let me know how you did (hopefully you’ll score at least 15 points). Otherwise, I’ll see you next Friday…





1. Uber. Bonus question answer: The site, called “Scour,” faced a $250 billion copyright-infringement lawsuit.

2. Uber. Bonus question answer: #DeleteUber.

3. Uber. Bonus question answer: According to an article by Mike Isaac, for a time the company had no automated/computerized method for deleting accounts. Each one had to be removed manually by an Uber employee.

4. Uber. Bonus question answer: The company’s HR department claimed they didn’t want to ruin the career of a “high performer.”

5. Uber. Bonus question answer #1: Kalanick can be heard saying: “Some people don’t like to take responsibility for their own shit. They blame every single thing in their life on someone else. Good luck.” Bonus question answer #2: True – Mr. Kalanick did later apologize, adding that he needed to “grow up.”

6. Nope…it was Lyft.



All citations retrieved April 20, 2017.